Learn the Basics About Twitter Marketing for Small Businesses

Just about everyone from school kids to seniors knows that Twitter is a microblogging platform where people can share their thoughts in about 140 characters. While these seems like few words, it has been a platform where everyone from savvy bloggers to top celebrities has gotten attention and marketed themselves. New stories often quote tweets that appear on a well-known person's account. This shows how much people watch what is being said on Twitter. Learn the basics about Twitter marketing for small businesses to harness this power of this incredible microblogging platform.

Remember That Words Matter

When you only have 140 characters to work with, every word matters. Your tweets have to make sense and still convey a strong message. It is also important to incorporate one or two keywords pertaining to your business in the tweet. This attracts the attention of people who are actually searching for or interested in the topic of your tweet. Your goal is get targeted traffic to see your tweets, share them, and visit your website as a result of reading them. Consider making your messages information, surprising, or leading to encourage people to want to read more. Get creative and remember to make the most of the few words you have.

Share Useful Information

Twitter is also a social platform, which means people are looking to connect and be interactive. If you only post promotional blurbs about your business, it will soon become a boring monologue. Share useful information and links to site you like that are within your niche. Connect with others users to build your list of Twitter followers. Each of these people is a valuable connection that can help you further build your network of followers - and potential customers. Share useful tweets from people you follow to encourage them to do the same for you. This is the power of social media at work.

Be Responsive

People may respond to your Tweets or message you about something you shared. It helps to respond as quickly as possible. Be honest in your interactions and try to answer questions as frankly and helpfully as you can. This shows your business care and actually reads what is being posted on Twitter and the messages followers send. It a good way to show your business is dedicated to providing answers and being accessible. These are qualities people look for in the businesses they choose to deal with. 

Develop a Voice

Choose a voice for your business and use it in your tweets. This is a way to help brand your business and make it more recognizable. From knowledgeable to whimsical, there are many different voices to consider. Think about your line of business and what might be most appealing to customers. Use this voice in all your interactions so people know what to expect. It adds a personalized touch that makes your business stand out from the others.

Use Twitter to market your small business and connect with important people who care about what you do.

WPamplify
5 Jefferson Pl
Montvale, NJ 07645
(973) 652-9485

How to Make the Most of Your Small Business WordPress Site

Many small businesses choose WordPress sites because the platform is affordable, easy to work with, and looks professional. There are various templates to choose from on both the free and paid levels. Plus, it is a quick way to get online and start getting noticed. Find out how to make the most of your small business WordPress site.

The Online World Moves Quickly

Make sure you have a viable web host and your WordPress site is designed to load quickly. If your site is slow, people are sure to surf away to visit the competition instead. Your site pages should load instantly to keep up with an online world that moves quickly.

Outstanding Content

Your web content should be clear, concise, and description. Your site should be easy to navigate so people can instantly find what they want. Check your content for glaring errors or images that don't match what is being said. A streamlined, professional look holds visitors' attention. Avoid adding too many bells and whistles that make your website look too complicated and add to its loading time.

Include a Blog

Once your basic website is complete, add a blog right away. This is a way to keep updating the content of your website to be current. Plus, it is a wonderful tool to establish yourself as a knowledgeable professional in a certain area of expertise. Writing great content will attract both the search engines and more visitors to your site. They might even decide to share it on social media.

Build Backlinks

Building links back to your site is another way to help people find your business. Try submitting your business to directories such as Yelp and other niche directories. Create useful content for sites such as Tumblr. Inquire about guest posting opportunities that give you a chance to write about subjects related to your business.

Have a Mobile-Friendly Website

Your website should be mobile-friendly so people can visit it from any device. A growing number of Internet users go online using smartphones and tablets. You want your website to be able to reach this large target market.

Join Social Media

It is also important to initial cross-campaigns between your WordPress site and designated social media accounts for your business. Include buttons to follow your business on social media on your WordPress site. Post content from your site on social media accounts to get people to visit it. These campaigns can be quite effective, especially when you are interactive with other users.

Use a Customers' Eye

Look at your website objectively, as if you were a customer who wanted to find out more about your business. Is your website professional-looking and understandable? Do you see glaring spelling errors or other mistakes? Did you find any broken links? Try to be like a customer rather than a business owner and fix the errors you find to make your site more appealing. 

This simple tips are affordable and effective ways to help you make the most of your WordPress site and attract more possible customers to your business.

WPamplify
5 Jefferson Pl
Montvale, NJ 07645
(973) 652-9485

Simple Ways to Promote Your Small Business

Starting a small business is an exciting endeavor. You get to be your own boss, make major decisions, and choose what type of work you want to do. For some fortunate people, a side business can become a full-time career. For others, is a source of additional income to pay bills, go on vacation, or save for the future. No matter why you started a small business, the key to success is to let people know about it. Consider these simple ways to promote your small business.

Business Cards are Timeless

Getting business cards is a basic strategy that never goes out of style. You can print your own from a template or place an order with an online or in-person printer. Choose business cards that include your logo, company name, and contact information. If you don't have a logo, consider getting an affordable one from a service such as Fiverr. Select the colors you want to represent your business and use them for your business cards and printing. These are the same colors that should represent your business in other marketing materials and online. Consider taking it up a notch by getting business cards that are magnets or printed on special paper.

Get a Sign

Even if your work from your home, you can get a sign to show you have a business. Find out the local laws about putting up a commercial sign before you do it. If it is permitted in your area, or if you rent a small office, putting up a sign helps people to find you. It is another classic way to market your business for the cost of one sign. Put the sign on your door or window so visitors know where go and passersby will ask about your business.

Start a Website

Every business has its own website or is expected to. You don't have to be a tech genius to start a WordPress website. A beginner site is free and there are templates to help you give it a professional feel. You can also link a blog to your basic WordPress site where you can provide ongoing updates about your company or interesting information that pertains to your line of business. This gives you a place to communicate with customers online. Get to know more about search engine optimization (SEO) so your business can be found online. SEO helps your site rank better on Google and other search engines. This includes providing great content with keywords that are typically used to find out info about your type of business.

Social Media Matters

Once you have a website, open social media accounts for your business. This is another cost-effective way to get the word out about your company and interact with potential clients and business associates. Top sites to consider include LinkedIn, Twitter, Facebook, Instagram, and Pinterest.

These few simple steps will help get your business off the ground. Consider working with a marketing professional to take your business to the next level of success.

WPamplify
5 Jefferson Pl
Montvale, NJ 07645
(973) 652-9485